SAN DIEGO MAGAZINE

SAN DIEGO MAGAZINE •

After working at San Diego Magazine as a production assistant for the in-house podcasts The Plant Lady and Happy Half Hour, I started writing lifestyle web and print content on topics surrounding the San Diego community. This currently includes music, arts & culture, and dining-related articles that I pitch or am pitched.

While working as a producer in 2023, I was able to help create brand strategy for SDM’s new audio project, The Plant Lady, while– at the same time–acclimating to the writing style that Happy Half Hour created a foundation on for their many previous years on air. Being a part of the developmental stage and assisting in The Plant Lady’s first season, proved to be a wonderful challenge that led to an increase in my expertise as an audio producer . Practicing skills like conducting pre-interviews, writing episode details and related articles, scheduling, social content strategy, copywriting, and extensive research into the podcast subject. I coordinated communication between hosts and podcast guests for both productions, and successfully aided in the launch of a niche show and the maintenance of another.