THE DAILY AZTEC
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THE DAILY AZTEC •
Social media editor for the award-winning official San Diego State University news publication, The Daily Aztec 2022-2023. Stayed up-to-date on all school and community events, public policy, politics, arts & culture, and sports across each daily platform.
Brand Strategy
New Look
Created a marketable brand package complete with logos, color palettes, fonts, and graphic designs for socials to ensure consistency and a solid brand identity moving forward. Focused efforts on Instagram content, where most of our audience was engaging. Bringing in a content calendar and analytics website to measure our engagement took our online presence to a whole new level. Allowing for a natural level of cohesion to fall in place. Leading with intention gave us advocacy.
New Voice
Every story published to The Daily Aztec went through my hands before it was seen by the public on our socials. Most writers were not familiar with caption writing, infographic formatting, or social media literacy. To solve this, I made mock-ups and instructions on how writers could create engaging posts and submit consistent content and media to me. These cheat-sheets not only boosted our content quality, but increased social media literacy and skill among writers.
Advocacy
Set out with a few goals to transform The Daily Aztec’s social media presence. One being rapport with our audience. Not only did we need to be our audience’s source for campus news, but we also look to us for content first and forever. This streamlined with our incorporation of organic content creation like reels from on-the-ground journalists and non-news, but still SDSU-related, content. Through this, we were able to translate social media engagement into eyes on our official website.
Before
After
Before
After
Engagement
Instagram (Growth)
Instagram (Engagement)
Twitter (Engagement)
Facebook (Growth)
High-performing content
